Challenges Facing The Sporting Goods Stores - 1407 Words

Introduction â€Å"Over the past five years, the sporting goods stores industry has fared well due to strong demand for sporting goods from more health-conscious individuals. Due to such high demand, Fit-Fem plans to enter the industry by providing a variety of female athletic apparel, athletic footwear, and sporting equipment along with an in-store professional trainer. The main center will be located in Orlando, Florida due to its vast economic growth and increasing demand of healthy lifestyles. In 2013, Orlando was categorized as the second highest fittest city in Florida and it was nationally â€Å"ranked No.34.† Form of Ownership Fit-Fem retail store will be a limited liability company. This form of ownership would be the most preferable selection due to its limited liability in a case of a lawsuit. In an event of a lawsuit, any personal property cannot be liquidated for any final settlements. In addition, it also has an important advantage in protecting personal assets. As stated in an article, â€Å"All your business losses, profits, expenses flow through the company to the individual members. You avoid the double taxation of paying corporate tax and individual tax.† Supply and Demand Fit-Fem will provide the desired products for customers with a regulation on its prices through competition-based pricing strategy. This involves â€Å"setting prices based on competitors’ strategies, costs, prices, and market offerings.† Consumers primarily use their judgments of a product’s value onShow MoreRelatedJ. Penney Corporation Inc.970 Words   |  4 PagesCompany Overview: J. C. Penney Corporation, Inc, also known as JCPenney, is a chain of American department stores specializing in selling affordable clothing, shoes, accessories, and home decor for the entire family. For more than a century, JCPenney has been a regular shopping destination and a dependable retailer for the American family. 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